Services

Leadership training      Marketing     Public relations     Advertising    

Leadership training

Sometimes your management team or those they mentor are too focused on day-to-day work to spend the time to get to know one another or develop leadership skills to keep them on the right path to success. As a business consultant for Integrated Leadership Systems, M.J. Clark can provide one-on-one leadership coaching or team building workshops for companies to foster better relationships among co-workers and build confidence in future company leaders.

Marketing

M.J. Clark Communications can help you determine your client's emerging needs and how your company might address those needs with new products or services. We will craft a plan to help you communicate your new services to your clients in the most effective way.

• Develop individual, departmental or company-wide marketing strategies

• Create a measurable marketing plan to identify and foster referral sources and increase the client base

• Develop and write Web site content or conduct a Web site audit

• Plan and implement client seminars or in-house workshops

• Conduct in-person or telephone client evaluations

Public Relations

When you need to develop external relationships, M.J. Clark Communications can help you craft a communications plan to identify your key audiences, craft appropriate messages for each, and develop strategies to get your company media attention and generate renewed client interest in your products or services.

• Conduct a communication audit to determine client strengths and areas of need

• Craft communication plans either for departments or entire company

• Oversee media relations efforts of the company, including fostering relationships with the media to ensure coverage, pitching stories, developing key messages for media interviews and counseling interviewees prior to interviews

• Write or edit media advisories, news releases and public service announcements

• Conduct in-house media relations and/or crisis communication training

• Write or edit copy for newsletters, brochures, annual reports

• Design media kits, posters, fliers, table tents and other communication materials

• Edit articles written by company officials for media publication

• Plan and implement staff retreats and other company events

• Develop philanthropic giving strategies with client companies

• Write op-eds and advertorials for publications

• Edit technical white papers or other communication pieces, or put technical documents into laymen's terms for mainstream publication

Advertising

When you need to increase your company's name recognition or supplement a marketing or public relations campaign, M.J. Clark Communications can help you craft an advertising message, design an eye-catching ad, and help you determine which publications will yield the best response for your needs.

• Evaluate advertising needs, determine placement and secure ad space

• Assist clients with brand development, including development of a logo, slogan or design scheme associated with a product or service and developing appropriate advertising for the brand, followed by a publicity campaign

• Develop an advertising campaign, write advertising copy and work with designers to create final artwork